“The International Radio Broadcasting in Contemporary World” conference opened in Moscow. The use of video conferencing system offers great opportunities to the participants from China, Germany, Great Britain, Israel and other countries. The advantages of digital and conventional radio- this is the major issue on the agenda. Nowadays radio listeners use various means to receive information, so broadcasters should have their finger on the pulse to meet their audiences` preferences. New technical achievements dictate new forms of broadcasting. The participants of the conference in Moscow have to discus new challenges to radio broadcasting in the 21st century. Today the information is transmitted more quickly with the help of visual radio, interactive communication in the Internet, through e-mail, cell phones and SMS messages. The development of interactive communication attracts more listeners. The participants of the conference admit that nowadays radio and Internet are the fastest means of transmitting information and thus are becoming the most perspective information outlets.